The Secret to Atlantic Business Magazine's Long-Term Success
Atlantic Business Magazine is celebrating the 35th Anniversary of its founding by Edwina and Hubert Hutton who sold the magazine to their daughter Tonia Hutton and long-time employee and editor Dawn Chafe a few years ago. The Huttons were a dynamic force who built the Atlantic Business brand together. Edwina recently passed away and we dedicate this podcast to her memory as an outstanding businesswoman. Atlantic Business is now one of the last print publications owned and operated by Atlantic Canadians. Most print publications have struggled with the fragmentation of news coverage and the growing dominance of social media, especially in terms of the competition for advertising revenue. Atlantic Business has demonstrated its ability to adapt to a rapidly changing market environment by developing not just a magazine but a business network enterprise that has established a number of signature business recognition programs and events that now contribute about a third of their annual revenues. Atlantic Business has led the fight to highlight and recognize business success since its very beginnings. It is a great story of resilience and perseverance.
